XM Knowledge Base
Use Qualtrics XMOS2 to drive humanized intelligence at scale: from personalized insights to actionable
recommendations, you'll receive AI-driven guidance to drive business results.
Build a unified profile with Qualtrics xID that captures all feedback and interactions to provide personalized experiences that drive growth for customers and employees
Use iQ to turn raw feedback into powerful stories, revealing customer sentiment and themes with AI, to drive informed business decisions and keep you a step ahead.
Transform feedback into immediate, scalable actions with xFlow, and close experience gaps in real time.
Discover blind spots
Identify the next trend
Foster loyal connections
Artificial intelligence,
meet humanized intelligence
Qualtrics AI leverages the largest living archive of human sentiment to listen and act on every touchpoint, across
every channel, unlocking human connections at scale.
XM OPTIMIZED_
Trained on the world’s largest repository of experience data, actions, and benchmarks, Qualtrics AI delves deep into the experiences of customers, employees, and prospects to understand personal preferences, proactively anticipate needs, and offer scalable, actionable recommendations across your business.
EASILY INTEGRATED_
Qualtrics AI meets you where you are, connecting to every system of record and action in your enterprise, enabling you to embrace AI on your terms and adjust your integration as your business grows and your needs change.
PRIVATE AND SECURE_
The Qualtrics platform supports enterprise grade compliance, governance, and security out of the box.We're committed to safeguarding your proprietary insights and competitive advantages.
At the heart of innovation lies a core commitment to security and trust. We fiercely guard your data, ensuring that confidentiality is never compromised and that the insights and competitive advantages you’ve worked hard to obtain remain exclusively yours. Our platform is designed with sophisticated security measures that adhere to the strictest data protection standards, so you can focus on leveraging our trusted AI with complete peace of mind.
Transform data into outcomes with Qualtrics AI
Qualtrics AI turns all your data into clear insights and actionable next steps, enhancing your strategic decisions,
empowering every single person in your organization to take timely action, and unlocking business value.
Discover how Qualtrics
transforms data into action
Qualtrics AI makes headlines
Learn how AI is shaping
the XM landscape
Ultimate listening for complete
customer & employee insights
Experience iD (xiD) by Qualtrics is your key to understanding the complete customer and employee journey. It acts as a universal identifier, linking together all experience data points across your organization. By combining direct feedback with indirect signals, such as social media and reviews, xiD offers a comprehensive, 360-degree view of every interaction, enabling you to identify gaps and opportunities for growth. With xiD, you can pinpoint friction points, personalize experiences for every individual, and dynamically segment audiences to create tailored journeys. This allows your business to rapidly adapt, innovate, and meet emerging needs, staying ahead in an ever-evolving market.
Discover the power of feedback with iQ
Powered by generative AI, Qualtrics iQ effortlessly sifts through volumes of structured and unstructured data - from survey responses to social media chatter - delivering clear, actionable insights straight to reports and dashboards. Through our advanced machine learning and natural language processing, understand not only the “what”, but the “why” behind your audience’s words. Identify trends, monitor real-time sentiment, and help your team respond quickly and knowledgeably—keeping your business understanding, engaged, and ahead of the curve.
Automate actions seamlessly with Qualtrics xFlow
Revolutionize the way your organization handles feedback and drives action with Qualtrics xFlow, our intuitive automation engine. Easy to set up with no-code, drag-and-drop workflow creation, xFlow seamlessly integrates into your current tech systems, enabling you to act on customer and employee experiences effortlessly. Whether it’s following up on customer care automatically or personalizing rewards and offers, xFlow scales your responses to millions without additional effort, embedding responsive experience management deep within your company’s operations - in the systems you already use.
Increase customer loyalty and
satisfaction with AI insights
Frontline Locations Assist
Arm your frontline staff with the insights and resources they need to deliver personalized customer experiences.- Enable frontline managers to understand and take action on experience gaps quickly
- Automatically surface location-specific insights including performance relative to industry benchmarks
- Decrease time spent taking action with AI-recommended responses to reviews
Customer Care Assist
Equip call center agents and managers with AI-powered, real-time insights and tools- Utilize AI-powered, real-time tools to elevate call center performance and improve customer experiences
- Automatically analyze calls and interactions and develop personalized coaching plans for agents in minutes
- Create a system of employee recognition and feedback, designed to boost engagement and motivate excellence among staff
Text Analytics Insights & Recommendations
Unlock powerful insights in minutes with AI, transforming millions of data points into actionable themes and narratives- Discover detailed customer sentiments and themes, turning raw data into powerful business-driving narratives
- Leverage AI for in-depth analytics, quickly identifying key insights without complex setup
- Share AI-generated summaries and headlines that spotlight customer experience gaps, inspiring improvement actions
Conversational Feedback
Close the loop immediately with higher-quality feedback- Get deeper insights with smart, adaptive follow-up questions that ensure all important details are captured
- Turn negative feedback into actionable recovery plans with precise follow-up questions that clarify issues
- Transform one-word answers into rich, actionable data by guiding respondents to deliver the depth of insight you need
Powering a smarter, data-driven,
high-performance workplace.
Manager Assist
Equip managers with the tools they need to quickly understand and act on their team’s lived experiences- Enable quick, impactful decisions with AI-guided advice, fostering an adaptive team culture
- Optimize feedback processing with intelligent analytics for HR and leaders, enhancing workplace support
- Address feedback accurately while ensuring privacy, building trust, and improving employee satisfaction
Turning research into your
strategic advantage
Video Feedback
Unlock deeper insights and enhance your research narrative with specialized AI that quickly summarizes, analyzes, and highlights the most critical insights- Reduce the time spent analyzing qualitative video feedback
- Enable an automatic overall summary of all the videos you are collecting in a project
- Identify specific video quotes that ladder up to the primary themes
Research Hub
Maximize ROI from every research study with a centralized platform designed to save time, and resources, and uncover valuable insights- Centralize all your research and insights, including Qualtrics projects, uploaded files, syndicated studies, and more
- Use AI-powered search, automated tagging, and proprietary taxonomy classification to find relevant data easily
- Uncover new insights with cross-project meta-analysis and advanced machine learning for deeper understanding
